From the blog
Honest, useful notes — read what we publish about the work we do and the people we help.
WhatsApp is already how most of India communicates. Used with clear boundaries, it is one of the most powerful patient retention and referral tools available to…
The doctors filling their clinics in 2026 aren't paying Practo's premium listings or running expensive ads. They're doing seven specific things — every one of t…
Quotes in India range from ₹8,000 to ₹3 lakh for a clinic website. The price gap is real, but not for the reasons most doctors assume. Here is what matters.
Patients increasingly book at night, on weekends, and from their phones. Clinics that capture that intent with a simple booking form convert 3x more than 'call …
The regulatory framework is clear, the tools are affordable, and patients in Tier 2 and 3 cities are actively looking for remote consultations. Here is how to b…
The National Medical Commission's 2023 professional conduct guidelines define exactly what a registered doctor may and may not advertise. Here is a plain-langua…
Instagram can bring genuine patients to your clinic — but NMC guidelines set clear boundaries. Here is what you can do, what you cannot, and what actually works…
85% of patients search 'doctor near me' before booking. Your Google Business Profile — free to set up — controls whether they find you or your competitor. Here …
Relying only on JustDial or Practo means you are renting your patient pipeline. Here is how to think about platforms vs owning your own digital presence.
Practo gives you exposure on a marketplace; your own website builds a Google asset you own. Both serve different patient segments. Here is how to decide what ma…
Clinics with 50+ Google reviews appear more than twice as often in "doctor near me" searches. Here is a step-by-step system that actually works in India.