Practo vs Your Own Website: What Indian Doctors Are Choosing in 2026
Practo gives you exposure on a marketplace; your own website builds a Google asset you own. Both serve different patient segments. Here is how to decide what makes sense for your clinic.
Every Indian doctor who is thinking about digital presence eventually asks the same question: should I invest in a Practo premium listing, or should I build my own website? In 2026, the honest answer is: they do different things, and the best-performing clinics use both — but the website is the one asset you actually own.
What Practo Does Well
Practo is a marketplace. It reaches patients who are already in booking mode — they've decided they need a doctor and they're comparison-shopping. If you're a specialist in a dense city market, a Practo listing gets you in front of high-intent patients quickly. For general physicians who need high appointment volume, a premium Practo listing is often worth the cost.
The problem is the structure of the deal. You're renting visibility on someone else's platform. Your listing sits next to competitors. Patients who book through Practo never really come to 'your' brand — they come to a Practo page that features you. If Practo changes its algorithm, raises fees, or shows sponsored listings above you, you have no recourse. The lead is Practo's, not yours.
What Your Own Website Does
Your own website, on your own domain, builds a Google ranking asset that you own permanently. When a patient in your area searches 'gynaecologist in Paschim Vihar' or 'child specialist near me', they can land directly on your site — not on a Practo page where you're listed among forty other doctors.
This matters structurally. Practo's pages carry Practo's domain authority. When Practo ranks for 'best gynaecologist in Paschim Vihar', patients who click see Practo's interface — Practo's call button, Practo's competitor suggestions, Practo's upsell to premium listings. Your own page that ranks for the same query sends patients to your site, your booking form, your brand.
Dr Sadhna Singhal Vishnoi, a gynaecologist in Paschim Vihar Delhi, has her own site at www.drsadhna.com. She ranks #1 on Google for her specialty in her area, ahead of BLK-Max Hospital's Practo page and Apollo's listing. Her appointment book fills from Google searches — not from a shared marketplace.
The Real Cost Comparison
Practo premium listing: approximately ₹10,000–25,000 per month depending on specialty and city tier, plus a percentage commission on appointments booked through the platform. What you get: visibility on Practo's platform, shared with competitors, at Practo's discretion.
A managed clinic website from Aarogya: from ₹2,000 per month, all inclusive. What you get: your own domain, your own Google rankings, your own patient relationships, forever. You pay once; the asset compounds.
The One Thing Practo Cannot Give You
A patient who finds your clinic through a Google search for your name or specialty is a fundamentally different patient from one who picks you from a Practo list. They searched for you specifically. They read your profile, your services, your qualifications, your patient education content. By the time they click the appointment button, they've already decided they want you. That trust and that relationship belong to your practice, not to a marketplace.
The practical recommendation: if you are in a high-competition specialty in a Tier-1 city, keep your Practo listing for volume. And build your own site to own your Google presence. The budget you are currently spending on Practo premium alone would fund a fully managed clinic website with Aarogya and still leave money left over.
Aarogya by DocxCloud builds NMC-compliant, SEO-ready clinic websites from ₹2,000 per month. Registered Indian Pvt. Ltd., fully managed, zero maintenance on your side.